Privacy Policy

Last updated: January 9, 2026

Forever Plush operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Forever Plush is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information:

Contact details: name, billing address, shipping address, phone number, and email address
Financial information: payment card details, transaction details, payment confirmations
Account information: username, password, preferences, and settings
Transaction information: items viewed, added to cart, purchased, returned, exchanged, or cancelled
Communications: messages you send to us, including customer support inquiries
Device information: IP address, browser type, network connection, and unique identifiers
Usage information: how and when you interact with or navigate the Services

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you when you create an account, make a purchase, or contact us
Automatically through cookies and similar technologies when you use the Services
From service providers who help operate our business
From partners or other third parties

How We Use Your Personal Information

We may use personal information to:

Provide, Tailor, and Improve the Services

Process payments and fulfill orders
Manage your account and preferences
Arrange shipping, returns, and exchanges
Provide personalized shopping experiences

Marketing and Advertising

Send promotional emails, texts, or advertisements
Display targeted ads based on your activity

Security and Fraud Prevention

Protect accounts and transactions
Detect fraudulent or malicious activity

Communicating With You

Respond to customer service requests
Maintain our business relationship

Legal Reasons

Comply with applicable laws
Enforce our policies and terms

How We Disclose Personal Information

We may share personal information:

With Shopify and service providers (payment processors, shipping partners, analytics providers)
With marketing and advertising partners
When you direct or consent to the disclosure
With affiliates within our corporate group
In connection with legal obligations or business transactions

Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services.

Shopify may process your information across different merchants and services. Shopify is responsible for handling privacy requests related to data it processes.

You can learn more at the Shopify Consumer Privacy Policy and manage preferences via the Shopify Privacy Portal:
https://privacy.shopify.com/en

Third-Party Websites and Links

Our Services may include links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend reviewing their policies before providing personal information.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.

If a child has provided personal information, a parent or guardian may contact us to request deletion.

Security and Retention of Information

We use reasonable safeguards to protect personal information. However, no system is completely secure.

We retain personal information only as long as necessary to:

Provide Services
Comply with legal obligations
Resolve disputes
Enforce policies

Your Rights and Choices

Depending on your location, you may have the right to:

Access personal information
Request deletion
Correct inaccurate information
Request portability of your data
Opt out of marketing communications

You may exercise these rights by contacting us.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how your information is handled, please contact us. You may also have the right to lodge a complaint with your local data protection authority.